PODCAST CONTENT & MARKETING
YOUR EPISODE.
A MONTH OF CONTENT.
Clips, posts, custom thumbnails and publishing for business, coaching and wellness podcasts.
REMOTE · WORKING WITH U.S. PODCASTERS · MONTH-TO-MONTH
ONE RECORDING. FIVE WAYS FORWARD.
again.
angle.
moments.
moving.
to work.
FOR PODCASTS WITH SOMETHING TO SAY.SCROLL TO SEE THE SERVICES
01 / THE SERVICES
YOUR VOICE.
MORE PLACES.
One consistent content partner for the strategy, creative, publishing, and reporting around every episode.
Episode strategy & social content
Episode Strategy is included before creation. It identifies the strongest angles, key ideas, promotional direction, and opportunities from the episode, then turns them into content people can read, save, and share. When an episode features a guest, the Guest Share Kit is included too.
- 5 social posts
- 1 carousel
- Captions & copy
- Content calendar
- Guest Share Kit when an episode features a guest
Custom episode creative & publishing
Every thumbnail or episode graphic is custom-designed around the topic, guest, and strongest hook while keeping your podcast’s visual identity consistent. We do not simply reuse the same template for every episode.
- 1 custom episode graphic OR YouTube thumbnail
- 5 short-form video clips from the recording
- Scheduling & publishing
- Guest Share Kit: guest-focused clip, graphic, caption, link & sharing message
Monthly content reporting
Monthly Content Reporting is included so each episode informs the next campaign.
- Content & clip performance
- Strongest-performing content
- Audience patterns, observations & insights
- What to carry forward
- 3 Next Episode Opportunities
Podcast landing pages
A dedicated home for your show, with your story, episodes, and listening links in one place.
See a sample page- Show & host introduction
- Featured episode section
- Listen & subscribe links
Digital media kits
Present your podcast clearly to potential guests, collaborators, and sponsors.
See a sample kit- Show & audience overview
- Collaboration opportunities
- Verified audience data, if available
Submit your recording, transcript, and episode title at least 14 days before the intended release date. If the episode is already scheduled for publishing, include the podcast links so they can be used in promotional content and the Guest Share Kit.
SAMPLE LANDING PAGES & MEDIA KITS
SEE THE PROCESS.
SAMPLE LANDING PAGES & MEDIA KITS.
We're a new studio, so these are original demo landing pages and media kits for fictional shows, made to show our process and quality. They are not client results.
Podcast landing page sample
A simple home for a show, featured conversation, and listening links.
View sample pageDigital media kit sample
A clear introduction for potential guests, collaborators, and sponsors.
View sample kitWant to see what we'd make from your episode? Get a free episode audit →
02 / HOW IT WORKS
RECORD. REVIEW.
WE HANDLE THE REST.
Your ideas stay at the centre. Your content gets a clear plan.
Submit the episode.
Complete the one-time onboarding questionnaire, then use the New Episode Submission Form for each episode. Submit the recording, transcript, episode title, release date, guest details, scheduled links if available, and any CTA or priority information at least 14 days before release.
Episode Strategy.
We find the strongest angles, key ideas, promotional direction, and opportunities before campaign content is created.
Create & approve.
We create the custom graphic or thumbnail, clips, posts, carousel, captions, and calendar, then send one clear Content Approval Package.
Publish & learn.
We schedule approved content, publish it across your included channels, and use Monthly Reporting to guide future episodes.
03 / PRICING
SIMPLE PRICING.
NO LONG CONTRACTS.
Every package includes episode strategy, 5 short-form clips, 5 social posts, 1 carousel, 1 custom graphic or YouTube thumbnail, captions, a content calendar, and scheduling & publishing. Guest Share Kit included when there's a guest.
Founding Client Pilot
$397 one episode, one time
- The full episode package
- Includes 1 round of revisions
- Available until Dec 31, 2026
- In exchange: 15 minutes of honest feedback, and, only if you're happy, permission to show the work
Monthly
$1,497/mo 4 episodes per month
- Everything in the episode package, for 4 episodes
- Monthly Content Reporting + 3 next-episode opportunities
- Month-to-month, 30 days' notice
- Founding clients: $1,197/mo locked for 3 months after the pilot
Single Episode
$450 per episode
- The full episode package
- Great for launches or occasional guests
- 1 round of revisions
White-label: from $249/episode. Unbranded delivery; you stay client-facing.
Talk White-LabelAdd-ons: Podcast landing page from $450 · Digital media kit from $300. Prices in USD.
04 / FITS YOUR WORKFLOW
ALREADY HAVE
A PRODUCTION TEAM?
GREAT.
We work alongside your existing podcast production team. They handle recording and full episode production. We handle the content marketing around the finished episode so your ideas stay visible after release.
WHITE-LABEL AVAILABLEProduction company?
Production company?
We can work behind your brand.
Offer podcast content marketing without adding an in-house creative team. You stay client-facing while we create, report on, and schedule the content behind the scenes.
ABOUT THE EPISODE LAB
A FOCUSED STUDIO
FOR PODCAST CONTENT.
The Episode Lab is a remote podcast content studio working with U.S. podcasters. We focus on one thing: what happens after you hit publish. Every episode gets a strategy before anything is made, custom creative instead of recycled templates, one clear approval package, and monthly reporting so the next episode performs better. We're a small team, and we keep it that way on purpose. You'll always know who's handling your show and what's coming next.
FAQ
How fast is turnaround?
Send your recording, transcript and title at least 14 days before release. You'll receive one Content Approval Package within 7 days of receiving your files.
What do you need from me?
A one-time onboarding questionnaire. Then, for each episode: the recording (video if you have it), transcript, title, release date, guest details, links, and any call to action you want to promote.
How do revisions work?
One round of revisions on each Content Approval Package is included. Small text fixes are always fine.
Who owns the content?
You do, once the invoice is paid. We only show your work as a sample with your written permission.
Can I cancel?
Monthly plans are month-to-month with 30 days' notice. The Founding Client Pilot and single episodes are one-time purchases.
Do you record or edit full episodes?
No. We start after your episode is produced and work alongside your existing editor or production team.
Which platforms do you publish to?
Typically Instagram, LinkedIn, YouTube Shorts and TikTok. We confirm your channels during onboarding.
FREE EPISODE AUDIT
SEND US ONE EPISODE.
WE'LL SHOW YOU WHAT IT COULD BECOME.
- 3 clip moments worth posting
- 2 post angles your audience will save
- 1 thumbnail idea
- Delivered within 3 business days. Free, no obligation.
THE NEXT CONVERSATION STARTS HERE.
YOUR PODCAST
COULD BE NEXT.
See what your episode could become.